Great value! All-day moisturization. Helps soften & nourish delicate skin. Hypoallergenic. Baby Magic Gentle Baby Lotion is a rich, creamy lotion enriched with vitamins that help soften and nourish delicate skin. The Soft Baby scent will leave your baby smelling wonderful - as a baby should. Moisturizing emollients. Softens and nourishes. Made in Canada.